Do you want to know how the dating advice industry easily deceives both men and women into buying all kinds of dating advice books and programs that are bound to fail? The answer is very simple. The idea is very similar to the marketing strategies used in many if not most other industries – promising instant results and instant fixes. It is common to see the following sales pitch to a dating advice book: “Learn this brilliant pick-up line on page 146 of this book and you will be able to meet any woman, anywhere any time.” or “Learn this one shocking reason why you are still single and start meeting more and better men tomorrow.” These are just some of the classic examples of ways that the “dating gurus” exploit the mental state of those men and women who are eager to do whatever it takes to change their dating life overnight.
